The German-Egyptian Manager Training Programme prepares executives from the Arab Republic of Egypt for business relations and economic cooperations with German companies – with success on both sides. Every year, Egyptian executives participate in the practice-oriented training. They come from companies with foreign trade potential wishing to establish contact with Germany. The focus is on small and medium-sized enterprises (SMEs). According to the motto of “Fit for Partnership with Germany”, the participants undertake a one-month programme in Germany During their stay, they acquire management expertise, gain an insight into German business practices, and establish contacts with German companies. On average, the participants are in contact with around 60 German, primarily medium-sized companies. The programme is aimed at executives from the middle and upper management levels of Egyptian companies and is in principle open to all branches. To date, 240 participants from Egypt have participated in the programme.
Decisive to the programme’s success is the right mix of imparting knowledge and business practice.
• The participants learn the specifics of the German business culture, and improve their business demeanour and negotiating techniques in interactive and practice-oriented training sessions.
• Visits to companies from a range of industries provide working examples from German business. The participants gain practical knowledge of German companies first hand, and familiarise themselves with the modern technology and equipment there. They also come into direct contact with potential business partners.
Outcomes and perspectives to date
In follow-up seminars, previous participants discuss the success of these cooperations and develop prospects for future projects. Furthermore, with growing participant numbers, contact with previous participants is intensified through an alumni network.
All participating clients and partners are involved in annual steering committee meetings at which they evaluate results to date and actively help shape further planning of the programme.
Bilateral agreements between the two countries
The government agreement on the Manager Training Programme was signed by the German Federal Ministry for Economic Affairs and Energy (BMWi) and the Ministry of Industry and Foreign Trade of the Arab Republic of Egypt in 2012 The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH was appointed General Manager for coordination from the German side. In Egypt, the programme is coordinated by the Micro Small Medium Enterprise Development Agency (MSMEDA).