The German-Azerbaijani Manager Training Programme prepares executives from the Republic of Azerbaijan for business relations and economic cooperations with German companies – with success on both sides. Every year, around 40 Azerbaijani executives participate in the practice-oriented training. They come from companies with foreign trade potential wishing to establish contact with Germany. The focus is on small and medium-sized enterprises (SMEs). According to the motto of “Fit for Partnership with Germany”, the participants undertake a one-month programme in Germany. During their stay, they acquire management expertise, gain an insight into German business practices, and establish contacts with German companies. The participants are mostly in contact with German, primarily medium-sized companies. The programme is aimed at executives from the middle and upper management levels of Azerbaijani companies and is in principle open to all branches.
Decisive to the programme’s success is the right mix of imparting knowledge and business practice.
- The participants learn the specifics of the German business culture, and improve their business demeanour and negotiating techniques in interactive and practice-oriented training sessions.
- Visits to companies from a range of industries provide working examples from German business. The participants gain practical knowledge of German companies first hand, and familiarise themselves with the modern technology and equipment there. They also come into direct contact with potential business partners.
Outcomes and perspectives to date
Several Azerbaijani groups have successfully completed the advanced training programme to date. The results are extremely promising so far: countless company contacts already culminated in concrete cooperation projects shortly after the end of the programme. The purchase of woodworking machinery by an Azerbaijani furniture manufacturer as well as realisation of the first wind energy projects in Azerbaijan constitute examples of agreements worth millions that have successfully been reached to date. In follow-up seminars, previous participants discuss the success of these cooperations and develop perspectives for future projects.
A total of 173 Azerbaijani executives had taken part in the programme by the end of 2013. In 2014 and 2015, the programme will be continued and undergo further qualitative development. Affording a growing number of participants, contact with previous participants is being intensified through establishment of an alumni network.
Bilateral agreements between the two countries
On 12 October 2009, the German Federal Ministry for Economic Affairs and Energy (BMWi) and the Ministry of Economic Development of the Republic of Azerbaijan signed a joint agreement for a cooperation in the training of executives of the Azerbaijani business sector. The advanced training for Azerbaijani executives in Germany is financed by the BMWi. The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH was appointed General Manager for coordination from the German side and the Baku Business Training Centre (BBTC) from the Azerbaijani side. The government programme agreement shall initially run until the end of 2015.